India Knowledge@Wharton: “Snapdeal’s Kunal Bahl on Creating a ‘Discovery Platform’ for Indian Consumers”

“In less than two years, SnapDeal, a group discounting site in India, has grown to become one of the leading e-commerce sites in the country. According to co-founder Kunal Bahl (W’06/ENG’06), deals are only an entry point into the customer’s life. The vision, he says, is to build a brand that participates in consumers’ lives every day, across product and service categories.” (1/26/12) MORE

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