Fast Company: “Fast Talk: How Pledge4Good Is Like A Virtual Dunk Tank”

“Vikram Bellapravalu is a cofounder of pledge4good, a startup that allows users to peg small donations to minor feats. Instead of hitting up your friends for $50 or $100 when you run that marathon, why not get them to pledge $1 every time you make a smaller achievement, like a couple miles on the treadmill. In its belief that small donations can have a large effect, pledge4good is something like a miniaturized version of Kickstarter, only organized around feats and charities rather than a product. It’s an idea that’s in the air more generally; the branding agency Mono recently ran a campaign for Virgin called Do Whatever It Takes, which similarly coupled donations to homeless youth with feats small and large.” FULL INTERVIEW


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