BetaShop: “Fab & Custora Calculate The Lifetime Value of an iPad (customer)”

Custora (founded by Corey Pierson WG’10) “forecasts that iPad users are worth twice as much 2-year revenue vs. non-iPad customers” and “while 15% of Fab.com purchasers currently use [the] iPad app, those 15% are forecasted to generate 25% of [Fab’s] revenue over the next 2 years.
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