Huffington Post: “SXSW 2012: 8 Crucial Takeaways”

“It’s often said that the real action at SXSW doesn’t take place at the panels or the keynotes, but in the surrounding cafes and bars where entrepreneurs and investors do deals over a breakfast taco or a shot of tequila. For most attendees, the sit-downs, dinners and parties are more important than the event’s programming because of the business relationships they foster. ‘One relationship can move the needle $100,000,’ said Neil Blumenthal (WG’10), the CEO and founder of the eyeglasses company Warby Parker, as the clock struck midnight at a Beachmint Party. ‘That’s why I’m not at home right now.'” MORE


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