Knowledge@Wharton: Baby’s First Birthday: Lessons from a Brazilian E-commerce Start-up

“Bureaucracy and corruption further complicate the situation but amplify the rewards for entrepreneurs willing to take on these challenges. Consider baby.com.br, one of Brazil’s leading baby-products e-commerce companies, co-founded in October 2011 by Davis Smith (G’11/WG’11) and his cousin, Kimball Thomas.” MORE

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