Venture Beat: How Stylitics lets consumers track and share their outfits — and gathers a treasure of data at the same time

For fashionable consumers, Stylitics, founded by Rohan Deuskar WG’11, is a tool that helps them be “smarter about their style,” by tracking outfits and sharing them with friends.

For big data, it’s a gold mine of information — like having “a real-time focus group at their fingertips.” MORE

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